This is a picture (copywrite openbuildings.com) of the Santa Monica Civic Centre car park. Quite amazing! If someone can make a car park look exciting, then this inspires us to think how seemingly ordinary parts of an organisation, or its services, (let alone buildings), can be more attractive, and maybe gain more customers. This is an example of how thinking from one discipline, architecture, can be transferred to another.
So, what part of your services can be given the Santa Monica treatment? What ordinary stuff, such as day to day processes, can be given the treatment, that extra special attention?